DIGITAL BRAND GUIDELINES

DIGITAL BRAND GUIDELINES

DIGITAL BRAND GUIDELINES

more than guidelines

It's a powerful creative tool.

EURAPCO PERSONALITY

These expressions represent Eurapco and should be used in everything we do

Mutuality

Is in our genes. We are true to origins.
Networking

We enable International cooperation.
Connectivity

We connect people.
Trust

Is our top principle and core value.
Helpful

We facilitate high level and professional exchange, knowledge sharing, business collaboration and best practices.
Diversity

Avoid pictures with people who only represent one specific region.
Innovation

We aim to be the best platform to help the Partner to achieve their business strategies better, faster or most cost effective.

LOGOTYPE

In order to avoid the misuse of the EURAPCO brand and to increase its recognition, we have a distinguishable logo to be used in all our digital communication. When displaying the EURAPCO logo, please follow our standard Trademark Guidelines.

COLOUR PALETTE

Our primary colours are strong and straighforward.
Our secondary palette can be used as accent colours and provide additional range to the brand experience.

PRIMARY PALETTE

R 0 – G 87 – B 144
#005790
Pantone 301 C
R 90 – G 90 – B 90
#5a5a5a
Pantone 431 C
DEEP BLUE
DARK GREY

SECONDARY PALETTE

R 253 – G 73 – B 29
#fd491d
Pantone 1665 C
R 0 – G 166 – B 247
#00a6f7
Pantone 2995 C
R 198 – G 198 – B 198
#c6c6c6
Pantone 428 C
R 149 – G 193 – B 31
#95c11f
Pantone 376 C
VIVID ORANGE
LIGHT BLUE
LIGHT GREY
FLASH GREEN

COLOUR RATIO

DIGITAL TYPEFACE

For online comunication we only use web safe fonts from Google Web Fonts ready to use in every platforms.

Download Font Files
Montserrat
Normal 400
Digital minimum size 9pt
Montserrat
Bold 700
Digital minimum size 9pt
Lato
Normal 400
Digital minimum size 9pt
Lato
Normal 400 Italic
Digital minimum size 9pt
Lato
Bold 700
Digital minimum size 9pt
Lato
Bold 700 Italic
Digital minimum size 9pt
Open Sans Condensed
Light 300
Digital minimum size 9pt
Open Sans Condensed
Light 300 Italic
Digital minimum size 9pt
Open Sans Condensed
Bold 700
Digital minimum size 9pt

IMAGERY STYLE

Pictures related to our business activities are used in our communication.

Images must comply with the following

Copyright

The images used must have the rights to be copied.
High Quality

They must be used with the correct resolution for optimum viewing.
Diversity

Avoid pictures with specific regional stereotypes.
Natural Aspect

Pictures need to be natural, please avoid stereotype pictures, formal business situations, etc.
Positive expression

The characters attitude must be positive, proactive, optimistic, etc.
Interaction

People working together, interacting, traveling, attending seminars, learning, presenting, etc

LAYOUT

These templates were created to make Eurapco communication more consistent and recognisable.

COMMUNICATION LAYOUT

The example illustrates how to create communication elements including a full bleed image. This can be used to create posters, brochures, banners, etc.

EURAPCO ICONS

In addition to the logo, typography and the images an icon library was developed to support Eurapco's communication.

EURAPCO LOGOS